LEA President Dr. Mahmoud Mansi Participates in the 21st Bibliotheca Alexandrina International Book Fair, Discussing Digital Identity
LEA Founder and President Dr. Mahmoud Mansi joins leading experts at Bibliotheca Alexandrina to discuss personal branding and how individuals can build trusted digital identities in the age of Artificial Intelligence.
ALEXANDRIA, Egypt, July 16, 2026 — Library Excellence Awards (LEA) proudly participated in the 21st Bibliotheca Alexandrina International Book Fair, one of Egypt’s prominent cultural and intellectual events, through its Founder and President, Dr. Mahmoud Mansi, who was invited as a guest speaker for a panel discussion exploring the future of digital influence, media identity, and professional competitiveness in the digital era.
The session formed part of the Book Fair’s cultural program, bringing together experts, authors, intellectuals, and audiences through a diverse series of knowledge-focused events and discussions.
The panel, entitled “Media Identity in the Digital Era: Competition and Influence,” brought together experts to examine how digital transformation is reshaping personal branding, content creation, professional visibility, and influence.
The discussion was moderated by Shymaa Hamoda, an Egyptian journalist and media expert, who hosted Dr. Mahmoud Mansi, Founder and President of Library Excellence Awards, alongside Galal Eldeen, Founder of The Glocal. Together, the speakers explored the growing importance of digital identity and how it has evolved into a strategic asset for professionals across different sectors—not only in media and communications, but also in education, libraries, research, business, entrepreneurship, and public service.
Representing Library Excellence Awards, Dr. Mansi delivered a presentation focused on personal branding and building a trusted digital identity, highlighting how professionals today have both the opportunity and responsibility to develop an authentic digital presence that reflects their expertise, credibility, values, and long-term professional impact.
During the session, attendees explored practical approaches to transforming knowledge into influence through responsible content creation, thought leadership, publishing, public speaking, professional networking, and continuous learning. The discussion also examined how Artificial Intelligence is transforming the ways individuals discover, create, organize, and communicate knowledge, making a strong, authentic, and credible digital identity increasingly important in an AI-driven world.
National Media Recognition
The session attracted coverage from several Egyptian media outlets, reflecting wider public interest in the evolving relationship between digital identity, Artificial Intelligence, media influence, and professional competitiveness.
Coverage highlighted key discussions from the panel, including how professionals can strengthen their digital presence, establish credibility, build meaningful personal brands, and remain competitive as technology continues to reshape the way individuals and organizations communicate and influence their audiences.
The event and its discussions were featured by prominent Egyptian publications, including Al-Ahram Gate, Al Bawabh News, Youm7, Masrawy, Dar Al Maref, and El Balad News, extending the conversation beyond the Bibliotheca Alexandrina International Book Fair to a wider national audience.
About Library Excellence Awards (LEA)
Library Excellence Awards (LEA) is an international initiative dedicated to recognizing and celebrating excellence, innovation, leadership, and impact across the global library and knowledge sectors. Through its awards programs, publications, research, thought leadership, and international collaborations, LEA seeks to elevate the role of libraries as transformative institutions that empower people, advance knowledge, and shape the future of society.
